In this video we’re going to go over 5 reasons why nobody is listening to our music.

On one of my recent live stream we had a chat about reasons why people aren’t listening to our music and I thought it’d be helpful to make a video about it.

Nobody Listening to Your Music?

We work for ages and ages on ou music and nobody cares, nobody even clicks!

Well, hey I think it’s perfectly fine to worry about that, we want people to listen, we want some validation! So, with that in mind I’m going to go through 5 reasons why I think people aren’t listening.

Now a caveat to this, we’re going to assume the music is good. I don’t think it’s particularly helpful or nice to hear that nobody is listening because you make bad music.

So, I don’t know your music but I’m assuming it’s good enough to show the world. So, with that in mind, let’s get on it with it!

Your Music isn’t Visual Enough

You’ve heard the phrase “the first bite is with the eye” for cooking? Well think “the first listen is with the eye” in terms of online music.

Think about it as a potential listener who is on the internet, endlessly scrolling. What would make you stop in your tracks and click to listen. Think about artwork, music video, promos – anything visual that expresses your music.

I’ve recently read a book about Prince where in the advent of MTV it seemed as though every other artist was really apprehensive about making music videos. Prince was the other way and had said “Today, people don’t hear music, they see it”.

And I think that’s still applies today.

You’re Releasing too Much Music

How often are you releasing music? If you’re releasing music say every week or month and it’s not working out for you then maybe, it’s too much? Maybe there’s a bit of a brand fatigue going.

I remember a while back Aphex Twin who’d been away for years suddenly came back with a new release and it was really exciting, but then he kept dropping loads of new tracks on Soundcloud. So many that it just became a bit of a blur and it was hard to keep up.

So maybe stretch it out a bit.

There’s No Anticipation

Now are we allowing people to get excited about our upcoming releases? If you’re just putting them out as is, day one without any sort of fanfare then you’ve missed a whole lot of time to get people on board your hype train (I did really say that).

Anyway, you know what I mean! Setting a pre-order for your release is a good way to allow people to get excited with you about the release day.

When it’s out it’s not news anymore, I mean nobody new is listening to my latest album now it’s out (please go listen)

You’re Forgetting About Competition

If you’re a follower of this website, you’ll know that I love Bandcamp and particularly Bandcamp Fridays. That’s the day where Bandcamp waive their fees and we as artists get more money for our music.

So, there’s a lot of eyeballs and ear(balls) on the site that day as we’re all directing our fans to it. But it’s not a sure-fire thing that people will just land on your page and listen. As Bandcamp gets bigger, the bigger artists are coming over and soaking up attention.

The takeaway there is not to be complacent about competition, it exists everywhere.

You’re Not Promoting Your Music

Outside of just having your music on Bandcamp, Spotify and all of the rest, what are you actually doing to convey to the world that you and your music exists?

Now I’m not just talking about adverts, it’s things managing a website, social media pages and talking to bloggers.

This is a tough one because most of us don’t want to do anything else but concentrate on the music… but in a visually bound, competitive digital landscape (wah?) we have to do more.

That’s why bigger artists employ advertising and social media companies but we as DIY artists have to do it all ourselves.

Bonus Point – People are busy!

So, you’ve just put out your new music and you’re constantly refreshing your stats or your socials and nobody is listening. Well people have lives! Give them time or better still, remind them later!

Life just gets in the way for most of us and you know what it also depends on what you’re releasing, maybe your tracks are super long and require some extra attention.

People might just be saving a listen to when they’re not in work or in bed or the bath etc. The takeaway here is life gets in the way and it’s ok to put out a reminder that you exist.

Conclusions

Anyway, that will do, and I’ll sum all of this up by saying this.

We will always be disappointed.

That’s what makes us try harder next time. If we were totally satisfied and validated when releasing stuff, there’d be less drive to learn from mistakes, reach a little further and try new things. So, I guess I’m saying we should embrace the disappointment. We need it.



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