Do you know how to create Bandcamp Download Codes and maybe more importantly, do you know what to do with them? Well I’ve come up with some ideas!
Bandcamp Download Codes are a great way for your fans or potential fans to redeem your albums or tracks from your Bandcamp page for free.
Every account starts with 200 and you gain 1000 more for every $500 dollars you make or optionally, you can purchase some more from Bandcamp.
Table of Contents
How to Make Bandcamp Codes
If you don’t know how to make them, I’ll quickly go through the process.
- Head over to your Bandcamp page and select “Tools” from the top right menu.
- Scroll down to “Track/album Codes” and first select what the codes will be used to redeem.
- Then you’ll have to name this group of codes, so you know what they’re for, for instance something like 2020 January Promo.
- Now input the quantity of codes you’d like, the lowest being 100 and hit the Generate Codes button and you’re done. To see your codes just click on the print button on the right hand side of your codes entry. Note your unique redeem link you’ll need to send to fans along with the code.
How to Redeem Bandcamp Codes
I think it’s kind of important to know how to redeem them yourself, so you know how the process goes. That way you can help out your fans out if they run into trouble.
So, at the end of the video (see video above) I’m going to throw out a bunch of redeemable codes for my latest Wired to Follow release so stick around until then if you want to try it out yourself and get some free music.
Anyway, let’s move onto some ideas of what you can do with the codes once you’ve created them.
Ideas for What to Do with Bandcamp Codes
1. Make Physical Download Cards to Give Away (bundle in with Merch)
The first idea would be to make some download cards you can give away or sell at events such as gigs.
The point is you’d always have something in your wallet or purse or whatever at hand to give away face to face.
You could also bundle these in with your physical merch too, as if you’re like me you always appreciate it when a band includes a download code with their vinyl releases. It’s just good musical manners these days!
2. Send Out Bandcamp Download Codes in Emails
If you have a newsletter which you might have set up in Mailchimp after watching my video on the subject (linked above) you could send out download codes to your fans through that.
Now as each code is unique, you’d think it’d be near impossible to send out a different code to each fan’s email address without doing it one by one. And I agree, If you have a huge list, that’s obviously going to take way too much time.
But what you can do in Mailchimp is create a Merge tag for your email campaign which acts as a sort of variable which you assign to the set of download codes.
This may sound a little complicated but I’m going to cover this process is a future video so do let me know if that’s of interest so I can bump it up the list!
3. Give Away During Live Stream Events
If you live stream on YouTube for example, maybe chatting or performing or whatever you could drop download codes throughout the stream to entice people to keep watching, basically like a giveaway.
If you don’t actually want to appear on the live stream, then check out my video of how to stream pre-recorded music videos and playlists. If you did it like that you could just pop in the chat now and again and throw in download codes.
4. Give away to potential bloggers (for reviews)
If you’re planning on reaching out to bloggers to review your upcoming release then it makes sense to you know, let them hear it before it’s released. One good tip here is that you can actually use these codes even if your bandcamp album or track is set to private so it’s well worth setting up ahead of your official release date.
Oh, and if you’re looking at which bloggers to send your music to, I’ve got a video for that too!
5. Do a Giveaway on Social Media to Celebrate a Milestone?
Did your album just hit an anniversary? Then what better way to celebrate than throwing out a bunch of download codes to potential new fans! Just make sure you provide the redeem link along with the codes.
Now you might be thinking, why should I give away my music for free? Well that’s entirely up to you obviously but for me I like having the option of being able to do this now and again for special occasions.
Here’s an extra top tip overall here, when people redeem these codes and choose to add this music to their Bandcamp collections, two awesome things will happen.
It just makes your release pages look a bit busier and for me, gives it a bit more of an incentive for people who visit your page to click and listen.
Anyway, let me know if you have any more ideas of what you can do with these codes, I’d love to hear any.
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