It can be tough picking a name for your project but I think we sometimes put a bit too much emphasis on the importance of doing it. Let me go through a couple of examples where I named projects and share my thoughts of doing so.
Example #1 – MINIONTV
So for my first band MINIONTV, the name wasn’t actually attached to the music first. When in I was in university I had a friend who was really into live action role playing (LARP) which basically involved dressing up in uniforms and re-enacting famous battles. Knowing that he was on the lookout for possible film work, I spoofed an email address from a made-up director. The film company was called MinionTV. I literally came up with it on the spot by fusing the idea of people in living room being drawn into their television sets.
Anyway, I told him I was shooting a film called The Child and the Chainsaw (something else made-up) and get this, it was being filmed in… Australia. He responded positively. I felt bad and told him. I still feel bad about it.
Years later when looking for a name for our band, that name reared its head and because it held this kind of emotional state in my brain, I really wanted to use it. Because the music was a bit cinematic, it also made sense going by its original meaning too.
Example #2 -MrSteJ
Up until very recently my website name and social display names were all ‘Stephen Johnston’ which obviously makes sense as it’s my name! The issue I had was that nobody could search for me as it’s a little generic. I came up with the idea of shortening it to ‘MrSteJ’ which is just a shortened version of Mr Stephen Johnston as well as sounding a bit like ‘Mr DJ’ or ‘Mr J’ (for all you Harley Quinn fans). For me as well as being easier to search for, it kinda rolls off the tongue too.
How to Name Your Project
If you’re trying to come up for a name as an artist, for you band or brand, just do it. I really don’t think it’s that important as it’s what you do under it that’ll count. Its story is what’s more important. Think about The Beatles, which is arguably a terrible name for a band but look what it evokes when you think about them! I’d also suggest something easy to remember and not going for something generic (like my name ha).