Sending emails out to music bloggers but getting nothing back? Well, I’ve going show you how someone managed to get me to reply back. It may help you to email blogs and get replies.

How to Email Music Blogs & Promoters

A while back, 2 years back in fact, I made a video all about emailing Music Blogs and Promoters which I think was pretty good. Anyway, I thought it was time to do an update.

In that video I mentioned how I was still getting emails from bands asking me about putting on shows, even though I’d stopped putting on shows years ago and even though the venue I used to use for my night had closed down.

The thing is, I’m still getting those emails, but they expanded into also asking to check out and review releases as well. I think that could be due to this channel and the fact I’ve kind of rebooted my label I suppose.

Anyway, these emails were still making the same errors I listed in that previous video, mainly copy and paste jobs, and the more I’d get, the more I’d just ignore, there’s just too many.

Well, until this email, which is the point of this video, really. I thought it’d be helpful to go through it as it might serve as a good example of how it can work out for when you email music blogs.

Simon’s First Email

Here’s the email:

Simon
Simon’s Initial Email

So, let’s go through 6 reasons why this worked and got me to listen to Simon’s music. Then we’ll also go through the replies as they’re just as important.

  1. The Email Address – First of all, the message came through my Bandcamp page not to my label address. Now I’m guessing Simon probably wasn’t even aware of my label but still, he went through a way that caught my attention as the context was my music. But that wouldn’t have worked if he’d just had plugged his own stuff like most people would.
  2. The Subject – The Email’s subject wasn’t about Simon and his music; it was about my recent podcast all about Ageism in Music. Again, the context is still me, which I’m obviously interested in!
  3. The Greeting – Simon starts the email off by with my actual name (not MrSteJ), so it shows he’s done some research whereas most other emails I get don’t even say hello, they just dive straight into what they’re promoting.
  4. Context – Simon goes on to mention that he got in touch after watching my podcast and that he watches my videos, which he finds helpful. That makes me feel good, obviously. Somebody is reaching out to say what I’m doing has some benefit. Brilliant!
  5. Story – Again with the context, but now related to the podcast, Simon talks about how he’s an older songwriter sitting on music, asking if it’s still relevant. Obviously I base a lot of this channel on things like that, so it instantly gets me invested. I can relate, after all.
  6. Call to Action – Now here comes something Simon would like from me and you know what, it’s not a big ask. I don’t have to download something or go listen to a whole album or put on a show – it’s just to watch one video, which I’m told is pretty exclusive, so again my ego is stroked. Ugh, that phrase always sounds like an innuendo to me.

My Reply to Simon

The thing is I don’t think Simon was playing any sort of game here, you know trying to manipulate his way to me, it felt completely genuine. He was actually interested in my input and I didn’t think I was in a copy and pasted list of 1000s of emails. So, I listened and then replied.

My Reply to Simon
My Reply to Simon

Simon’s Second Email

So, after that, I thought that was it. There was no real reason to get a reply back, maybe just a thanks for your input etc. But no, Simon did get back and what he wrote just blew me away.

Simon
Simon’s Second Email

Why Did This Follow Up Email Work?

So, a couple of things here. He’s offering to give me a physical version of his album on vinyl. That’s really cool. He also gives me the option of just having the Bandcamp download so if I didn’t want the record because of lack of space or player etc or didn’t want to give away my address, I’d leave with something at least.

The other thing is that he goes on to mention one of my releases on Bandcamp, saying that it was what I wrote for that that on its page which encouraged him to get in touch. He even closes by saying he listened to it while watching Blade Runner which is actually my favourite film, now that’s a little weird ha.

Amway, after all this I messaged again asking if I could use this to and thro for a video, which is this, and he was ok and asked if it’d be ok to share his Bandcamp link – which I have done below. Obviously, music taste is subjective, but I like the album so do check it out.

Why Did This Work and What Can We Learn?

The big takeaway for all of this is one word, value. Through both emails Simon ensured I was getting value throughout our exchange. If I look at the other emails I get sent, you know the ones which don’t even have a greeting in them, what value is there for me? What am I getting out of it? Simon was being friendly, complementary, and generous, in exchange for so little. But now, I’m a fan and I’m promoting his music.

So, I’d say as new advice, when you do email music blogs or ask anyone for anything, ask yourself what I am doing for them? That goes for social media too. I see a lot of musicians just blindly throwing out their music links, I used to do the same. The thing as, as we’ve learned though this video, nobody cares about it until they care about you.

So, we have to stop thinking about reaching millions of people with these silly mass posts, just reach a few, because a few pounds are better than 100 pennies.

Before We Go

One last thing. Don’t replicate what Simon did, with me at least. I’m like the Borg, I’ve adapted to your methods. So, what can you do? Ultimately, have empathy. There’s a person on the other end with a life with all its ups and downs just like you.

 



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