So you’ve emailed a bunch of people – maybe blogs about reviewing your new album or promoters about getting a gig and guess what – you got nothing back.
I have seen both sides of this – I’ve been a promoter receiving emails from bands wanting gigs and I’ve been a band asking for reviews and gigs. So with my personal experience in mind, In this video I’m gonna give you 5 tips which really worked for me.
1. Keep it Short
As soon as I see a big block of overwhelming text, I automatically jump to the conclusion that I’m on a massive mailing list so it’s not directed at me. It’s the equivalent of being on a facebook group message chat or whatever and somebody sends out a question – do you normally jump straight in there to answer or do you feel it’s not that important to as there are others there? Now flip that and say this one person just messaged YOU. Now you feel more inclined to reply.
So how would I do it? Keep the message as short and as direct as possible. Make it effortless to read. Test it, imagine you’re super busy and about to head out and you get this email – do you get the main purpose of the message at first glance? Include an image if you like but the purpose of this is just to keep it to the point.
2. Make it Unique to Each Person
Right, I know this isn’t going to sound like a shortcut at all because it isn’t. For each person you are emailing, you need to do some research.
I know it’s easier to just copy & paste the same message to a bunch of addresses but it just doesn’t work. Believe me, I’ve tried it. You’re wasting your time if you’re just randomly firing off emails to places that don’t suit your genre. If you don’t at least know their name and what genre they cater for, you’re doing it wrong.
Even though I stopped putting on shows on about 6 years ago – I still get emails. In fact the venue I used to have my events at doesn’t even exist anymore.
So how would I do it? I would start an email with their name, and just state who you are and what you want. Mention that you love what they’re doing – and you really do, otherwise why the hell would you want a review or a show there?
Here’s another great tip – ask where would be the best place to send more info about your band? This might appear lazy if it’s really obvious on the website but remember, the whole point is to spark off a conversation.
3. Don’t Mix Your Fonts
I see this in emails all the time and it goes back to the copy & paste comments. If I see font types have changed in the email, I jump to the conclusion that you have just copied parts of an email template or whatever and that’s not good.
4. Build a Relationship
Build a relationship, get to know who they are. Maybe this wasn’t the right time for you but next time will be. You’ve already done the research and you know you’d fit the bill for their site or shows so follow them on twitter etc, engage. Human, not robots. There’s so much truth in it’s who you know.
Imagine knocking on a stranger’s door and saying listen to this! It’s just weird. Now imagine knocking on that same door and that person knows you. That kinda mentality.
5. Follow Up
People are busy. Plus, as I usually get A LOT of Copy & Pasted emails, I’m always taken aback by a follow up. I suddenly feel a little guilty.
So how would I do it? Something along the lines of “Just checking to see if you got my email but I’ve forwarded it again just in case. I realise you’re busy!”.
Bonus tip: Ask for a lead. If they can’t do what you want, they might know somebody else!
And that’s it. I hope that’s been of some help to you guys and you start seeing some results. Let me know in the comments below or on YouTube if you have any questions or any other ideas – PLUS subscribe to the channel if you want to see more videos like this.
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