In this guide I’m going to show you how to set up a landing page with smartURL for an album or track which will present our listeners with a choice of retailers.
When it comes to what platforms our music should be on, I think it’s pretty important to give people a choice. I started using smartURL recently for this very reason. It pulls in all of your retailer links into one handy page which is fantastic.
Here’s an example: http://smarturl.it/WtF-Instances
You might have seen these links around. A lot of big musicians use them and so should we! It’s really simple to set up, you basically just add all of your release’s retailer links such as iTunes, Spotify, Soundcloud etc and you’ll get a landing page link. What’s really clever about this is that if one of these platforms is unavailable in a specific country or a device, they’ll be hidden from the page.
So, it’s basically one link to rule them and it saves a lot of hassle. You can also add social links, branding and the ability to view statistics so you’ll know where and when people have clicked on your link.
OK, let’s dive in.
#1 – Head on over to manage.smarturl.it. I recommend signing up at this point as you may want to come back later and edit your page or view stats. With a verified account you can also create a custom name for your link otherwise you’ll get a random array of characters.
#2 – We want to select the ‘PIVOT’ smartURL type as that’s the one we can create a landing page with all of our platforms on.
#3 – Scroll down to the ‘iTunes Product URL’. If you have an iTunes link you can add it here and it’ll automatically try and pull in information such as your artwork and other platform’s links.
#4 – If you’re not sure how to get your iTunes link, just visit its release page and on under the dropdown menu underneath its artwork, select ‘copy link’.
#5 – Upon entering the link, it’ll go to work trying to find related information. You may want to edit some of it, such as its title (I’ll just remove EP from this one).
#6 – If we scroll down, you can see that it’s added a bunch of country destination links which is really handy.
#7 – Scroll down even more and we can see a preview of what our landing page will look like. Notice that we only have Apple Music and iTunes? Let’s add some more links.
#8 – Just above the preview click on that ‘Add New Retailer’ button and search for your next store. Let’s go with Spotify. If you don’t know how to get your link just navigate to its Spotify page, click on the menu button on the right of the ‘Save’ button and under ‘Share’ select ‘Copy Album Link’. Now paste that into our field to add it to our landing page.
#9 – You can repeat this last step for other platforms such as Soundcloud, Bandcamp, YouTube and many more!
#11 – One other thing before we move on. If you scroll up you’ll see a section where you can all of your social links. These will appear on the top right of your landing page.
#12 – Once you’re done click on the ‘Save smartURL’ button either at the top or at the very bottom and wait for it to be created. You know have your smartURL link!
Don’t forget if you’ve signed up you’ll be able to jump back in and edit your links as well as view stats.
Want to see some examples in action? Here’s a few of mine:
That’s it! Hopefully that made sense and you’ll already foaming at the mouth in anticipation of your own smartURLS! Let me know if that helped or if you have any questions.