Bandcamp’s live streaming service is now available to everyone, let’s take a look at it.

Hey everyone, Stephen here with yet another video for the DIY Creator Guide.

I’ve just had a text telling me that Pepper Pig has more YouTube subscribers than me. Guys, how did we let this happen? It’s a cartoon pig! Do the right thing and hit that subscribe button, we can beat this pig together. [Pig saying “come at me mate”]

Bandcamp’s Live Streaming Service is Available for All

A while ago I made a video all about Bandcamp’s upcoming Live Streaming Service.

Now for me, a lot has changed since I put that video up. I became a Twitch streamer and as well as gaming on there, I do live stream music sessions now and again.

So, hearing the recent news that live streaming on Bandcamp is available to us all has obviously got me excited as I’m a massive fan of the platform, but I’m also in two minds of whether to use it. It’s a bit of a pickle.

But before I get into that, let’s have a quick look at the service and how to use it.

How to Set up a Live Stream show on Bandcamp

  1. First off, log into your Bandcamp Artist Page and click on ‘Add’ followed by ‘live stream’ from the top menu.
  2. You’ll see the Live Stream details are split up into 4 sections – Events Details, Options, Merch Table and finally Test Stream & Publish. Let’s have a quick look through them starting with Event Details.

Event Details

  1. Here is where you can add a title, date and time for our Live Stream event. Just note that the date must be more than 3 days from when you’re creating the event!
  2. We can also choose if it’s going to be ticketed meaning fans will have to pay to watch or we can make it a free event.
  3. You also get to write a description for the event which will get emailed out to your followers.
  4. And lastly you can upload an event image. This will be important as it’ll help you stand out from of the other events so pick something suitable. You can use your profile image if needs be!
  5. Ok, best tip before we move on, do check out that ‘live stream schedule’ page that Bandcamp mention there as you can lift ideas for titles, descriptions, and images from other artists.

When you’re done, click Save and Continue. Let’s have a look at Options.

Options

  1. First off, we can enable or disable live chat. This is completely up to you but for me, I’d choose to have it enabled as it’s fun to have some engagement, not just with us but also between your viewers. They can also send each other digital gifts during the stream which is pretty cool.
  2. Next up is viewer count. Now again, this is completely up to you but for me I’m not too bothered about having it on. It’s something I wouldn’t like to be distracted by when I’m doing my thing.
  3. OK, finally in this section we have the option to add mods! This is really cool and very much like on YouTube and Twitch. Basically, you want to add people you trust to look after your stream while you’re doing your thing. So, choose wisely Indiana.

When you’re done, click Save and Continue. Let’s have a look at Merch Table.

Merch Table

  1. As you can see here, you can add some of your releases to the ‘merch table’. These will appear underneath the live stream page and can include items from other artists as well as your own. Pretty cool if you’re a label!

When you’re done, click Save and Continue. Let’s have a look at Test Stream & Publish.

Test Stream & Publish

  1. OK, now we get to the technical bit! This information will let you know what you need to run your live event. Basically just a decent computer with a decent internet connection.
  2. If you’re unsure about any of this there’s a bunch of info on the bottom of the page but essentially, you’re going to be pasting your server and stream key into your streaming software, OBS for example, which is free if you’re looking for something.
  3. You can then go live from your streaming software and check out the preview to see if it’s stable. Once confirmed, you’re pretty much ready to ‘Publish’ your upcoming stream and share it with everybody!
  4. You can find your Live Streams on the top menu. This will appear when you’ve hit save so you can also continue with a draft.

Anyway, we are done here. Let’s go chat about how and whether we should be using it.

Streaming to a Community

Now, if you’ve been watching my channel lately you’ve probably noticed that I’ve been making a lot more content centred around streaming.

It’s because I really think it’s a massive advantage to any type of creator.

And live streaming whether it’s been here on YouTube or Twitch has been amazing for me and I wanted to share tips I’ve picked up along the way.

So, getting back to my earlier pickle.

Why Should We Use the Bandcamp Live Service?

If I already have an audience on Twitch or YouTube, why would I live stream on Bandcamp?

Well, I guess it’s all about context and intent.

The great thing about creating a live event on Bandcamp is that your Bandcamp followers or fans will get notified about it.

These are people who have been interested enough to have bought or downloaded your music in some capacity.

 These are your fans; they’re invested in you. This is why it’s super important more than ever to create a following on there.

So, how would I use it?

How I Would Use the Bandcamp Live Streaming Service

Well, the obvious types of events are special occasions such as shows to support album and single releases, even special anniversaries.

Not just music sessions eithers, these could be QnA streams or new music video live streams. They don’t even have to be live; they can be pre-recorded.

You pretty much have limitless potential here. Basically, anything you put through your streaming software can be a Bandcamp live stream event.

Think about it. It won’t just be music, it could be just hanging out while you’re gaming, painting or ranting on about Peppa Pig.

Going forward I think we’re going to see people get really creative in the way they use this service.

Conclusion

For me, I love the idea of creating some sort of regular-ish show there where I do some late-night ambient guitar streams and watch it evolve.

It’s never going to replace Twitch or YouTube for me obviously, it’s not supposed to!

But because the context is purely around my music, that sort of creates its own space to fit alongside everything else I do.