Artists on Spotify are creating playlists for their entire back catalog. Let’s look at why as well as how you can do it too.
I was browsing Spotify recently and noticed a bit of a pattern occurring on artist pages. A lot of them have created a playlist for their entire back catalog. Let’s look into why I think it’s a great idea and how you can do it for your own music.
So Why is this?
I’ve come up with a few reasons:
#1 – An Easy Choice
A new listener might be overwhelmed by the amount of their releases so it’s an easier option especially when the listener is on the go.
#2 – More Money
It ensures the artist’s music is played for a longer time and so there’s less chance of somebody else auto playing after them. Therefore earning the artist more royalties.
#3 – Future Exposure
The more people following the playlist the more exposed they’ll be to their new releases when the playlist is updated.
How to make your own
I thought it was a great idea so I wanted to create one for my band, Wired to Follow. Let’s go through the steps:
#1 – First of all, from your own Spotify profile, create a new playlist. Call it ‘Your Band Complete’ or whatever feels suitable.
#2 – Add an image and description, and click Create.
#3 – Visit your artist page and right clicking on each of your releases, hit ‘Add to Playlist’ and select your new playlist.
#4 – Make sure your playlist’s releases are in order by date. This can be done by rearranging the tracks yourself or adding each release from latest to oldest.
Now log into your Spotify for Artists Account. If you don’t know how to do that check out the guide I made all about it.
#5 – Logged into your Spotify for Artists account, click on Profile under Tools.
#6 – You can now either select your new playlist as the “Artist’s Pick” or scroll down and add it to “Artist Playlists”. If you wish, you can add it to both. If it isn’t listed you may have to wait a while for it to appear.
Note that the Artist’s Pick expires in 14 days so make sure you come back and reset it.
There you have it, your playlist should now appear on your account!
Another similar strategy I see artist’s do is make a sort of introductory playlist usually under the title of “This is Artist“. All this involves is following the same steps as above but just selecting single tracks from your catalogue to make a sort of ‘best of’ for new listeners.
Let me know if you’ve had a go of this and if it’s helped – Ste
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