.I didn’t convert my Channel into a YouTube Official Artist Channel. I’m going to talk about why not and it might help with your decision.
A few weeks ago I made a video all about how to convert your YouTube channel into an Official Artist channel. Yo can then get perks like the profile tab, concert tab, community posts and the infamous musical note tick!
In that video I’ve been unsure about whether or not I was going to do it on this channel. Well, spoilers (you can see for yourself) I didn’t. But I’ll tell you what I did instead and why so maybe it’ll help with your decision whichever way you went with.
The Theme of an Official Artist Channel
And before you say it, it’s not about the fact that you can only move one other row above the integrated rows.
This channel is mainly for the DIY Musician Guide content and though I do have some of my own music on here, I just don’t feel it makes sense to stray too far away from the DIY stuff.
I kind of think it’s a bit big-headed of me personally to think just ‘cause you get something out of the DIY content you’d also like my music too? It doesn’t really make sense, it’s too subjective.
Maybe if these guides were specifically connected to the music I made, it would all start to gel, but the aim is actually to help bedroom DIY artists just like me, regardless of what kind of music we make.
So, with that in mind, I actually decided to create a new channel, creatively titled ‘MrSteJ Music’ just for my music. I’m in the process of making a plan for the future of that channel and I’m really really excited to get started.
My Advice On Converting or Creating a New Channel
Try and connect any other sort of content you have to the same overall theme, or niche.
So, for example, if you make rap music, have other content on there were you chat about the rap music industry. Maybe make content on how to make rap music. Basically anything that connects with fans or makers of that sort or music. Otherwise you’re just splitting your audience and it’ll be much harder to grow.
That’s not to say you shouldn’t or can’t do absolutely everything on your channel like that. I sometimes like to do movie reviews and vlogs, which doesn’t relate to DIY Artists really, but I don’t do that too often.
And I’m not saying variety channels can’t do well. They obviously can. But I suppose just ask yourself – why do you subscribe to a certain channel? It’s most likely because of one thing you’re interested in.
I follow a channel called Techmoan which is all about reviewing the best and worst of tech. Now if that channel started reviewing, Beanie Babies or hats, it’d just get a bit jarring and I’d eventually unsubscribe.
Anyway, this is a topic I’m definitely returning to. It’s very much connected to my experience in web design and marketing over the years.